Cosmetic/Skincare Brands Survey | Crowdsignal.com

Q.1

What stage in life caused the biggest change in your skin and skincare needs?

Teenage years
Ages 20 - 35
Ages 35 - 50
Over age 50

Q.2

Do you buy the same cosmetics/skincare products now that you bought at age 30 or 40?

Yes
No

Q.3

If the answer to #2 is "No," what has changed, and why?

Q.4

Are there brands from your past that still meet your skincare needs today?

Yes
No

Q.5

If the answer to #4 is “Yes,” please indicate the brand(s):

Q.6

I look for cosmetic and skincare products to help me:

Look pretty
Look healthy
Look younger
Protect my skin from damage
Address specific skin conditions (blemishes, dryness, flaking, itching, uneven skin tones)
Other:

Q.7

Please indicate whether you agree or disagree with the following statements.

The cosmetic industry...

	strongly agree	agree	neither agree nor disagree	disagree	strongly disagree
...is more helpful to me now than when I was 30.
...is more confusing and complex now than when I was 30.
...appreciates me as a customer.
...develops products to address my specific needs.
...trains salespeople to address my specific needs.

...is more helpful to me now than when I was 30.

strongly agree agree neither agree nor disagree disagree strongly disagree

...is more confusing and complex now than when I was 30.

strongly agree agree neither agree nor disagree disagree strongly disagree

...appreciates me as a customer.

strongly agree agree neither agree nor disagree disagree strongly disagree

...develops products to address my specific needs.

strongly agree agree neither agree nor disagree disagree strongly disagree

...trains salespeople to address my specific needs.

strongly agree agree neither agree nor disagree disagree strongly disagree

Q.8

What inspires you to try new cosmetic/skincare products?

Recommendation from a friend
Seeing models my age in ads
Useful information in ads and sales materials
Advice from a salesperson
Magazines, websites
Online consumer information
Scientific data on the efficacy of the product
Other:

Q.9

On a scale of 1-10 (1 indicates MOST, 10 indicates LEAST), which of these brands address your specific skincare needs?

	1	2	3	4	5	6	7	8	9	10	No opinion/don't know
Olay Regenerist
Lancome
Kiehl’s
Cover Girl
Clinique
MAC
Dove
Revlon
Estee Lauder
Mary Kay
Bobbi Brown
Elizabeth Arden
Helena Rubinstein
Smashbox
Merle Norman
Borghese
Shiseido
Jurlique
Almay
Other
L'Oreal Paris
SkinCeuticals
Age Perfect

Q.11

Can you name 1 brand or company that you believe will be there for you 5-10 years from now?

Q.12

What was the last skincare/cosmetic brand that had an advertisement that related directly to you and your needs?